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THE NEW YORKER CAPTION CONTEST

Attracting a new generation of caption writers.

The New Yorker’s Caption Contest has long been a reader favorite, but with an aging audience, they needed to attract a younger crowd. So, we brought it to Instagram Stories, where wit is already on display every day. This transformed the contest into a weekly social event, allowing users to submit their captions directly via stories.

A few fun captions:

Screenshot from video

“Krilling it.”

@indozambian

“Bob Marley and the Whalers.”

@jendew

“Try less Orca and more Free Willy.”

@pmoszczy

Want to know more – just hit me up.

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