KLM CARE-E
Meet Care-E. KLM’s self-driving luggage trolley.
KLM is known as a caring and innovative airline in Europe, but not in the US. So, they challenged us to boost KLM’s brand awareness and presence, while showcasing their core values.
Introducing Care-E. KLM’s self-driving luggage trolley with a motherboard of gold.
Scan your boarding pass and Care-E guides you to restaurants, restrooms, shops or tags along while you wander around. It updates you on flight changes and drops you off at your gate.
Care-E’s design is the perfected balance between form and function. Large enough to carry multiple suitcases, small enough to be an approachable companion. To match Care-E’s friendly looks, we designed a deep communication system with hundreds of moods and expressions that give it nearly limitless possibilities.
“Airport robot carries your bag, finds your gate, and waves goodbye.”
“This adorable robot wants to make air travel less stressful.”
“This ridiculously cute robot will carry your luggage at the airport.”
